In this article, I will give you tips on how to use HighLevel to nurture leads into customers.
HighLevel is a software that helps businesses in the lead stage of their buying cycle convert prospects into customers. There’s a huge gap between being a lead and being a customer, but with help from the software, you can be more proactive about getting people from one stage to another.
This type of software has three main functions:
- it provides tools for tracking your contacts’ activities;
- it makes sure they are engaged at all times;
- it allows you to keep track of their progress through the stages of the buying process (lead -> prospect -> customer).
If you already have this type of software, make sure that you are utilizing it in order to get the most out of your business.
What is HighLevel?
HighLevel is an application that allows you to automate the nurturing process of your leads in order to make them more likely to eventually become customers. With HighLevel, you can combine automation with advertising in order to effectively manage your marketing campaigns and maximize revenue.
If you already have an existing list of prospects (leads) who are showing interest in your brand, you can simply import the email addresses into HighLevel and it will automatically start monitoring their behavior.
Once inside the platform, buyers are categorized based on how they behave towards your business. For example, if a lead downloads an e-book that you have written about SEO for lawyers, then he will be categorized in the “SEO” category.
Each of these categories has its own set of rules and guidelines that follow along with the content you’ve already provided to your prospects (lead generation). The idea is to make sure that your leads are nurtured based on how they interact with your business.
Everything from multi-touch email campaigns, social media marketing, and SEO is automated in order to make your business more efficient.
The advantage of using this software is that you can effectively manage your marketing campaigns. You can also easily create new nurturing campaigns based on how your leads are interacting with your brand’s content.
This means that HighLevel will take care of all the automation for you! If you’re looking to increase revenue without having to hire a team of marketers, then this is a great solution for you.
8 Effective Tips on Nurturing Your Leads
1. Quick follow-ups
A couple reasons that quick follow-ups are important:
- They remind the person who emailed you that you’re a human and not a machine.
- They can be a strategic response to a particular situation. For example, if someone emailed you about a job opening and you don’t think it’s the right fit, you could send them your latest post on social media – they might not have had time to check it out yet.
The following is an example of quick follow-ups:
“Hi Sue! I wanted to touch base with you about our conversation the other day. I’m really excited about our new project but we’re still in need of some more short term help while we’re getting up and running. I wanted to send you our latest social media post (link), in case you didn’t get a chance to check it out yet. Let me know if you want any more information or have any other questions. Talk soon, Lisa”
Following up with someone is encouraging because it reaffirms that they are important to your business – otherwise why would you be following up with them? You can use HighLevel to send quick follow-ups, but don’t forget the other ways that you can reach out to people.
2. Targeted content
Targeted content will just as the name implies target a specific demographic. It is also important to know that there are different ways to go about targeting a certain demographic. The first way would be by age, gender, and household income. The second way would be by interests or keywords. When it comes to targeting a certain demographic, it will vary depending on who you are targeting.
3. Retargeted marketing
In marketing, when a user visits a website for the first time, they are often shown an advertisement. They may do this again and again before they make a purchase or sign up to your service. Retargeting is a type of advertising in which you use tools, such as cookies, to show relevant ads to people who have already visited your site.
Leads are just that – leads. When you have a marketing campaign, or when someone wants in on what your business offers before they’re ready to pay for it, there’s nothing stopping them from just coming back later and signing up with no repercussions. With HighLevel, you can use retargeted ads demonstrating how amazing your business is while following up with important reminders to get them through the buying cycle, nurturing them into a customer.
Not only can you use HighLevel ads to retarget people who have visited your site, but you can also find new customers by using search engine marketing strategies that are triggered by Google AdWords. Whether you’re looking for someone from a completely different market or just more people from a larger pool, AdWords uses the keywords that you have created for your campaigns so that you can catch more leads on your site.
4. Personalized emails
A personalized email can be sent in order to connect with your leads. This could be a “Welcome” email, or an email that follows up on a previous inquiry. These emails are sent in order to remind them about you and what you have to offer.
5. Multi-channel lead nurturing
There are different mediums you can use in your lead-nurturing process. They include email, SMS (text messages), and even chats. The intention of this is to provide personalized messages that would suit the mediums each client prefers.
Another factor to take note of is the frequency with which you communicate with your leads. For example, if a customer has not replied to your email for a while, you can send them a text message afterward to see if they received it and urge them to reply.
Another great advantage of adopting multi-channel lead nurturing is the fact that it provides an opportunity for data collection. You can use this to see which mediums are working best for you, and accordingly shift gears on your lead-nurturing process.
Emails are generally used for clients who prefer long messages with details about products or services.
6. Multiple touches
The more touches you have with a person or organization, the better. This is because each touch builds trust, which is the key to actually closing the deal. For this company, they use their CRM to organize these touches by segmenting out prospects based on their level of interest.
7. Align your sales and marketing efforts
Align your sales and marketing efforts to ensure that you are providing all of the information the customer needs to decide whether or not they want to purchase. Make sure that you have a clear understanding of who your audience is and what their buying cycle looks like so that you are able to offer them the appropriate incentives at the right time.
8. Lead scoring
Lead scoring is a type of predictive analytics used for scoring and classifying leads based on their likelihood to buy. It is a mathematical function that assigns numerical values to different lead characteristics or behaviors, such as the lead’s age, level of interest in your product/service, and whether they’ve attempted to purchase something from you recently. Lead scoring can be used to determine which leads should receive more attention than others.
There are many ways to score leads. Some software will offer a set number of points for completing certain actions, such as submitting an email address. The more points the lead has, the higher it’s scored on the scale.
If you want to find out how nuture leads with Highlevel give it a try today.